How to Use Social Media to Bolster Your Brand
The responsibility of defining brands once belonged to a brand manager or a marketing team. However, since the growth in popularity of social media, individuals are now able to contribute to the collective brand value.
How to Maintain a Consistent Brand
Well planned branding is consistent from beginning to end. Here are some things to think about before you get started.
Simple Steps to Strategic Branding
It’s important to develop a branding strategy that will help you convey what your brand stands for, separate you from your competitors and clearly communicate the benefit your brand offers.
Taproot’s President & CEO Featured on NPR
Great story on NPR about social media and politics featuring our own Sean Doughtie. Hope you’ll take a moment to read the transcript below!
Go to Grad School or Get a Job?
As a kid, I always knew I would go to college someday, and with two teachers as parents, grad school was always the logical next step. But now, as I prepare to graduate with a Bachelor’s Degree in Communications from Florida State University in just two short months, I find myself questioning for the first time whether immediately furthering my education is truly my best option.
One for the History Books: Social Media Drives Election Results
Still wondering about the ability of social media to sway public sentiment and catalyze meaningful change? Ask newly elected U.S. Senator Scott Brown what it did for him.
10 Questions to Ask your Prospective Web Design Firm
Most businesses and organizations looking to build a new website or redesign their existing one aren’t familiar enough with the industry to ask appropriate questions before hiring someone to take on the project. And even if they ask all the right questions, they simply don’t know the language well enough to understand the difference between a good answer and one filled with smart-sounding acronyms.
The Pitfalls of Influence and Inspiration
There’s something to be said for drawing inspiration from someone else’s work. It can snap you out of a funk or set you on a new track if your work is beginning to get stale and repetitive.
Five Questions to Ask Your Prospective PR Firm
All too often, businesses and organizations make hasty and uninformed decisions when hiring a public relations firm. They are either stupefied by the smoke and mirrors of a flashy pitch presentation, or they hire the cheapest bidder without any consideration for credibility, quality or value.
For all the perfectionists out there, and those that hate us
People sometimes (okay, often) accuse me of being overly critical when proofreading e-mails, letters and even internal documents of no consequence. Seriously, I need a support group.