Go to Grad School or Get a Job?
As a kid, I always knew I would go to college someday, and with two teachers as parents, grad school was always the logical next step. But now, as I prepare to graduate with a Bachelor’s Degree in Communications from Florida State University in just two short months, I find myself questioning for the first time whether immediately furthering my education is truly my best option.
One for the History Books: Social Media Drives Election Results
Still wondering about the ability of social media to sway public sentiment and catalyze meaningful change? Ask newly elected U.S. Senator Scott Brown what it did for him.
10 Questions to Ask your Prospective Web Design Firm
Most businesses and organizations looking to build a new website or redesign their existing one aren’t familiar enough with the industry to ask appropriate questions before hiring someone to take on the project. And even if they ask all the right questions, they simply don’t know the language well enough to understand the difference between a good answer and one filled with smart-sounding acronyms.
The Pitfalls of Influence and Inspiration
There’s something to be said for drawing inspiration from someone else’s work. It can snap you out of a funk or set you on a new track if your work is beginning to get stale and repetitive.
Five Questions to Ask Your Prospective PR Firm
All too often, businesses and organizations make hasty and uninformed decisions when hiring a public relations firm. They are either stupefied by the smoke and mirrors of a flashy pitch presentation, or they hire the cheapest bidder without any consideration for credibility, quality or value.
If you will indulge me…
The staff at Taproot Creative would like to take a moment to congratulate our talented creative director, Jonathan Edwards, who today is marrying the lovely and delightful Dusty Sayre.
For all the perfectionists out there, and those that hate us
People sometimes (okay, often) accuse me of being overly critical when proofreading e-mails, letters and even internal documents of no consequence. Seriously, I need a support group.
Why Crowdsourcing Your Brand Is Bad
You may have heard the term “crowdsourcing” at some point in the last few months. You may not have an especially strong opinion of it either way. I’d like to take a few minutes to try to change your mind on that.
Trying to Get a Job? Read this First.
After recently attending a career fair held on a local college campus, I felt compelled to compile the following advice on career fair etiquette. Apparently a select few of the attendees didn’t get the memo.
FTC Sends Message to Bloggers. Will Twitterers Be Next?
The FTC recently decided to fine bloggers up to $11,000 per post for failing to disclose payments received for product endorsements. A great move, and long overdue in my opinion.